The CAPI improvement engine that gets you 3x better traffic Silence bot conversions so ad models never learn from click fraud Rewrite purchase payloads into net profit margin instead of raw GMV Deflate conversion values for serial returners to cut wardrobing CAC Dampen 1-time whale outliers to prevent Advantage+ budget blowouts Amplify bid priority for verified net-new buyers over lazy retargeting Protect your most valuable customers from becoming advertising signals Synchronize high-ticket post-purchase CRM stages back to ad algorithms Eliminate 0-second bot leads before paying ad networks for invalid clicks Deploy edge proxy rules in 2 minutes with sub-5ms processing latency The CAPI improvement engine that gets you 3x better traffic

01 / PRODUCTION ENGINE — BOT CONVERSION DEFENSE

Silence bot conversions. Stop ad algorithms from training on fake traffic and burning up to 20% of ad budget.

Automated bots, scrapers, and click farms submit dummy form leads and trigger cart events. When standard pixels report these as successes, Meta Advantage+ and Google PMax optimize to buy more bot clicks.

• Filters out bot conversions before ad network algorithms learn from fake signals
• Validates 50+ hardware entropy signals without adding friction to human buyers
• Preserves campaign target CPA by stopping algorithmic retraining on bot traffic

02 / FLAGSHIP ENGINE — HOT BUYER SHIELD

Protect your most valuable customers from becoming advertising signals.

“Your best customers are your competitive advantage. Stop giving their signals away for free.”

When a high-value purchase happens, standard conversion pixels immediately transmit your buyer’s identity, basket value, and behavioral telemetry into Meta and Google. CAPI Control puts you in sovereign command: delay, govern, or hold back conversion signals so ad algorithms stop exploiting your most profitable relationships.

• Controlled signal governance: Delay signals during active consideration windows or withhold them entirely for VIPs
• Zero storefront code changes: Evaluates every conversion payload at the Cloudflare edge in under 5ms
• Optional safe retargeting: Re-transmits delayed CAPI events after a configurable delay (default 7 days) for long-term LTV training without compromising the initial sale

03 / PRODUCTION ENGINE — DEEP CONVERSIONS

Attribute sales up to 90 days post-click. Maintain full signal fidelity for long consideration cycles.

High-ticket purchases ($200 to $2,000+) frequently convert weeks after the initial ad click, falling outside standard 7-day browser windows.

• Extends attribution matching up to 90 days for high-consideration purchases
• Re-injects delayed offline and subscription renewals into ad optimization models
• Prevents premature cancellation of profitable top-of-funnel campaigns

04 / BETA STAGE ENGINE — WHALE OUTLIER DAMPENING

Dampen extreme whale order signals. Stop 1-off bulk purchases from destroying algorithmic targeting.

When a whale visits your store and buys 40+ items, the massive reported order value quickly destroys Meta and Google algorithm models. Ad networks assume that ad found the “best customer ever” and spend weeks hunting for phantom whale lookalikes—ignoring that whales are rare anomalies with completely disparate profiles. Each unmanipulated whale order derails your targeting for weeks, losing more in wasted ad spend than the order was worth.

• Clamps 40+ item bulk orders and extreme basket spikes before pixel transmission
• Prevents Meta Advantage+ and Google PMax from over-indexing on rare, non-repeatable whale profiles
• Stops ad algorithms from burning budget on futile whale hunting, preserving targeting for repeatable buyers

05 / BETA STAGE ENGINE — NET-NEW BOOSTER

Prioritize bids on verified first-time buyers. Boost incremental acquisition by +52%.

Advantage+ loves taking the easy path: retargeting recent buyers who would convert organically. CAPI Control applies dynamic multipliers to first-time buyers, forcing algorithms to find new customers.

• Boosts bid value for genuine first-time customer acquisitions
• Dampens signals on existing brand customers to reduce retargeting cannibalization
• Maximizes incremental ROAS and new-to-brand market share

06 / BETA STAGE ENGINE — TIME INTENT SIGNAL

Time itself is a behavioral feature. Govern late-night fraud and high-cancellation hours automatically.

In many eCommerce categories, purchases made between 2:00 AM and 5:00 AM exhibit dramatically higher fraud, card testing, buyer remorse, and cancellation rates. When an advertiser blindly feeds full conversion values into Meta and Google during late-night hours, ad algorithms celebrate the raw volume and aggressively bid for midnight impulse shoppers—burning ad spend on orders that charge back or cancel by morning.

• Discovers high-fraud, card-testing, and remorse buying patterns across specific hours (e.g. 2–5 AM)
• Holds or deflates late-night conversion signals so ad algorithms stop over-bidding on high-churn hours
• Reserves Smart Bidding budget for peak daylight hours with proven low chargeback and high retention rates